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Chinese sanitary ware business development prospects of 2014

Published:2014-09-28 Views:7770

Currently, sanitary manufacturers are generally facing serious problems of homogeneity, each bathroom brands in the product category, brand strategy, user experience and business models, etc. are concentrated in a narrow range fighting, fierce competition. And a company's products, in order to have more vitality, higher market premium capacity, it must be different, only differentiated to form segments, to let competitors unable to follow. Especially when the whole industry a period of temporary downturn, how to get rid of this low level of competition mode, find one of their own "blue ocean market" as soon as possible has become one bathroom each company's most urgent problems.
First, the product positioning, take different route


In terms of product differentiation, companies should follow the 16-word rule: no one I have: I have no family, it usually refers to creating a new category. I have excellent people: You have me to do better than you, it usually refers to improve performance or cost-effective. Chinese sanitary ware business development prospects of 2013 gifted people I new: you do well, I'll pay attention to innovation, I continued to emerge, it usually refers to the promotion of new products or product upgrades. New people I turn: You can also innovation, pushing new, I have probably will turn or change jobs, which usually refers to the diversification of the company's products or business unit diversification.

Second, establish a complete product concept

     To enhance the competitiveness of their products, to avoid the fate of "squeeze" or "massacre" counterparts, especially large enterprises, it is necessary to dig or find their own differentiation. So, to do this, we must first understand the three levels of the product.

     The first one is the core product

     What is the core product? Mainly refers to the product's features, such as drinks can quench their thirst, then drink the contents is the core product.

     The second is the tangible product mainly refers to the product's external packaging, such as outside the box, packaging bags, etc. These are all tangible products.

     The third is the extension of the product

Some also called add-on products, such as brand, culture, services, etc., for example, you buy a home appliances, home delivery vendors, Warranty Services, etc., all belong to the extension products. Core products and tangible products, are often able to see and touch the forward, can give customers an intuitive feeling, and extension products, are often not see, touched, but it is for product sales but plays a key role. For example, there was no difference in the conditions of hardware products, software, brand strength, good service, customers will be able to be determined to make the purchase.

     Foreign trade market transformation

Our country is a major exporter, but not export power, which for many reasons is because of our products are exported only have the advantage of inexpensive, product substitutability and added value are the foreign trade market in the short board. Some experts and professionals have pointed out in recent years, the doors industry faces the largest anti-dumping, for the development of China's foreign trade enterprises sounded the alarm, improve product quality, and even the development of emerging markets will be the focus of the market transformation of the way the direction of foreign trade . The industry believes that foreign trade enterprises should generally processed products exports to high-tech, high value-added, high hit rate product changes. From a technical as well as by improving product quality, eliminate quality problems caused due to trade frictions events fundamentally. Meanwhile, a diversified international markets. Consolidating and developing traditional markets such as Europe and Japan, while the foreign trade enterprises to actively expand foreign trade in emerging markets such as Africa, South America, Middle East, ASEAN, etc., to avoid trade friction hardest hit, expand exports of building materials products.

Expand channels contrarian development

     After the doors of enterprise sales growth in recent years after mad affected real estate regulation, the industry's first-half results showed a declining trend, and even lack of vendors closed their doors. On the one hand is the sales decline, the other is the increase in product costs, including store rent, labor costs, rising raw material costs eroded a lot of industry profits. Industry marketing channels to the imminent transition point. Commercial real estate is the most important factor in rising rents forced the doors of corporate marketing transformation. Most dealers would think that in the past earned 100 yuan, which costs about 20 yuan channels ~ 30 yuan, whether or county-level cities, towns and distribution costs has risen to more than 30 yuan to 50 yuan. "An industry source said, because the upstream raw material prices rise also led to lower product prices. Faced with the pressure of raw material prices of building materials, many doors of businesses are also actively marketing model innovation, develop new marketing channels online store, using a variety of ways to explore the development of enterprises contrarian way. "